I was pleased to see a number of papers at this year's SAS Global Forum that dared to focus on topics outside of SAS technology and syntax. Two papers that particularly caught my interest were How to Create a Business Intelligence Strategy by Guy Garrett, and The Systems Development Life Cycle (SDLC) as a Standard: Beyond the Documentation by Dianne Rhodes. These papers were good demonstrations of the fact that you can buy the best software in the world, but you'll not optimise your return on investment if you don't put it to use in a planned, structured manner.
The focus of SAS Global Forum should always be SAS software and solutions. I'm not suggesting the event should be turned into a computer science conference, but there's a balance that can be struck. In my opinion, the balance lies at a point whereby attendees' interest in planning and process can be piqued such that they want to find out more once they return to their office.
